Robo trends — Short Silos, Long real-time integrated workflows & personalization

Efi Pylarinou
3 min readFeb 11, 2021

Backend Benchmarking quarterly Robo report is a classic for me and I watch for it religiously (this is the 18th edition). With so much consolidation in this Fintech subsector during 2020, with no IPOs or SPACs, one would think that it is a relatively boring subsector and consider the Robo report a business-as-usual update of numbers and rankings.

The reality is that the `Robo market` has gone beyond its first stage of offering a few model portfolios, automating investment processes and reducing costs. Several companies now offer banking features and others have added advice planning apps.

Examples of Banking features from standalone Robos:

  • Betterment Everyday
  • Wealthfront Cash
  • Wealthsimple Cash
  • Ellevest’s Money Membership

Bofa is an example of integrating their personal financial management offering with their investment offering.

Examples of advice planning features:

  • Bank of America launch of the Life Plan
  • Schwab launch of the Schwab Plan
  • Fidelity launch of the Fidelity Spire



Efi Pylarinou

№1 #Finance Global Woman Influencer by Refinitiv 2020 & 2019. Top Global #Fintech Influencer, Futurist, #AI, #Blockchain +: 30yrs FINANCE —