People demand Action & Proof of Sustainability & Social business efforts

  • A 2022 global study [1] finds 94% of people believe society has not made enough progress on sustainability and social efforts.
  • 78% of people are fed up with the lack of progress made by businesses
  • 89% of the 11,000 people surveyed believe it’s not enough for businesses to say they’re prioritizing ESG. They need to see more Action and concrete Proof.
  • 70% of people claim to be willing to cancel their relationship with a brand that does not take sustainability and social initiatives seriously.
  • 69% would even leave their current employer to work for a brand that places a greater focus on these efforts.
  • 83% of people would work for companies that can clearly demonstrate the progress they are making on environmental and social issues.
  • 83% would invest in companies that can clearly demonstrate the progress they are making on environmental and social issues.
  • The biggest challenges for businesses include obtaining ESG metrics from partners and third parties (35%); the lack of data (33%); and the time-consuming manual reporting processes (32%).
  1. Tech to collect different types of data without error (43%)
  2. Tech to make rational, unbiased decisions (42%)
  3. Tech to predict future outcomes based on metrics/past performance (41%).
  1. Tech & Fauna: Cloud data collection and analytics are used to protect insect populations. The Swiss center of Fauna cartography in collaboration with Oracle technology are working on the alarmingly high rate — 60% — of the endangered or nearly endangered insects. Their work is not only providing the necessary information to protect endangered species, but it has also helped discover unknown insects and has also been used to protect people from invasive species like the Tiger mosquitoes. [2]

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